i-Setta, noul brand BMW

[Tomita]

dupa cum sugeram si eu intr-un post pe undeva pe aici pe forum si ma gandeam de multa vreme la acest aspect BMW ia serios in calcul un contracandidat pentru faimosul Smart al celor de la Mercedes.

In a statement released by BMW CEO Norbert Reithofer, he said that "The Board has now decided: This auto (Project i/ Megacity Vehicle) will be launched on the market as a sub-brand of BMW. As BMW is the innovation driver within the Group, the decision for a sub brand under BMW is the most logical step."

Set to tackle Daimler's Smart, the new "i-Setta" brand will try to mix urban hipness with eco-consciousness. According to a BMW Blog source, "i-Setta will be a reimagining of the original cult classic using today's and tomorrows technology to provide urban mobility and sustainability in a lovable modern design wholly inspired by the original." While the original 1955 Isetta only had one door and a 13 hp (10 kW) engine, the new car will likely boast at least two doors and more powerful fuel efficient engines.

si videoclipul de promovare

[youtube]http://www.youtube.com/watch?v=BgBXMlPjCug&feature=fvst[/youtube]